Who we are

Hello, my name is Sara Novais. I'm Brazilian, married and mother of two boys
teenagers, resident in Europe for more than two decades.

In the second half of 2023, I decided to embark on the exciting journey
entrepreneur in the semi-jewelry segment. This decision was driven
by a genuine desire to undertake, combined with the perception of a notable
gap in the Swiss market, where the supply of quality semi-jewelry is
notoriously scarce.

My initial involvement with semi-jewelry focused mainly on
sell between groups of friends and small local traders. Before the
growing demand, I realized the importance of expanding my presence
online, aiming to offer a wider audience the opportunity to
enjoy my products...